FAIL: What To Do When Communications Don’t Work

March 9, 2009

We’ve all been there. A memo gone awry and people’s feelings are hurt. A three-hour meeting in which nothing is accomplished and the time is wasted. A seminar that doesn’t make sense to your employees or managers and confuses them more than anything. It happens.  What are you going to do [...]

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How to Keep Your Company Focus by Communicating With Your Employees

February 17, 2009

As the new year dawns, it is becoming more and more apparent that things are not going to run the same way they did last year. Whether you are forced to make cuts to track with the recession, or you feel that a recession is simply a chance to pick up more [...]

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How To Speak to A Group Successfully

February 15, 2009

There may be multiple groups you speak to on a regular basis during your workday. You’ve probably always just produced a memo or email to communicate with a set group of people. That, or you’ve just scheduled a meeting and ran through a list of items. Now that a lot of group [...]

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The Difference Between Features and Benefits

February 9, 2009

Why do people continue to harp on the difference between features and benefits? Enough already. Wait. Except for the fact that it’s annoying to hear the reasons to use benefits rather than features all the time, these discussions actually tend to hammer home the point that most businesses miss. No one [...]

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How to Write With Persuasion

February 3, 2009

With a lot of writing, most of us want to persuade with our words. As a manager or CEO, your goal is to get your employees or clients to either buy something or to consider you as a person of influence – an expert they can trust with their most pressing problems. [...]

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Deflating Desk Rage

January 27, 2009

Work can be hard… that’s why they call it "work." Employees are not just drones that live to work, they are people that work to live. People have personal lives and personal problems. People have work problems or personal problems with work. There are many, [...]

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Local Small Business Hospice

January 19, 2009

Dr. Brian Byrd started a Fort Worth Hospice service in 2006. Dr.
Byrd started his hospice from the ground up and fits in the category
of a small business. He employs less than 50 people and is growing
through word of mouth and referrals. If you ever are in the
unfortunate need of this service he [...]

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Attitudes for Success

January 16, 2009

Business is not just about cold hard facts, numbers, or cash. It’s a people industry, both on the seller and buyer side. This means that emotions and the human factor can upset even the most detailed and thorough budget. Like a business plan focusing your business, here are [...]

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5 Things to Avoid in Marketing

January 12, 2009

Your marketing plan should be a fluid, flexible, and dynamic guide to bringing attention to your company and products, while enticing customers to buy. It should help you take advantage of shifting markets and selling opportunities. Brad Sugars of Entrepreneaur.com lists five ways you can mess up a great marketing plan.
The first pitfall [...]

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The Purpose of Cash Reserves

January 2, 2009

The point of a business is to make money. To do that, first you have to spend money. After expenses, it’s all profit, right? No, you have to set some aside to reinvest into your business. It’s payday now? Nope, don’t forget your cash reserves..
Cash [...]

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