If you don’t put the bait in the water, you’ll never catch a fish. Likewise, if you don’t tell people about your business you’ll never make a sale – or not very many. Advertising can be an intangible expenditure. It’s necessary, but it’s also difficult to measure how effective it is. How much then, should [...]

The word on the street and the shouting from the rooftops all say the same thing: recession. You however, are the savvy business owner who knows that a recession is nothing but perception. During a recession we tend to count our pennies, but some companies turtle-up and become paralyzed. Obviously this is not the ideal [...]

If you have been watching the news, you will know that America is currently in a financial crisis. Labels such as “recession” and “Great Depression” have been bandied about, but we all hope they won’t stick. On October 3rd, the government’s economic bailout package was passed to rescue our failing financial institutions. We know how [...]

It’s easy for a small business owner to be so caught up with their business that they forget to take care of themselves. One such area of personal neglect is their retirement program. It’s not their fault however; most small business owners feel that they don’t have enough employees to warrant a 401k plan. The [...]