It may seem obvious, but the simple fact is that customers want respect from and for the businesses they deal with.
Promises, promises, promises….In the haste of doing business, it is easy to make promises that cannot be kept. Businesses may promise to return a call by the end of the day, but forget to make the call. Businesses might tell a customer that they will deliver a product by a certain time, but not follow through. Not following through with your promises will put stress and stain on the relationships with your customers that are so important to a small business. Businesses should make sure that they can deliver what they promise at all times.
Hire great people…..Nothing can compare to having that personal connection. Businesses should create a great working environment for their employees. Happy employees usually reflect great images for the business, which in turn equals great revenue. Technical skills are good, but hiring individuals with excellent interpersonal skills is even more important. What good are technical skills if you cannot relate to a customer? If you want people to return, hire those who will help draw the customers in and make them feel good. Technical aspects can be taught to employees, but you cannot teach someone how to have the best attitude towards customers.
Please check back Monday for the conclusion to this post.
